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Increasing Business Success Through Industry Research
March 17, 2021 @ 11:00 am - 12:00 pm PDT
As an entrepreneur, it is essential to understand the industry your business is competing in. Industry analysis helps you understand your position relative to similar businesses. You can use industry analysis to your advantage to identify opportunities and threats within your environment, as well as to plan for the future of your business. The only way you can survive is to understand where your industry is now, and where it’s going in the future.
In this webinar, market research specialist Lynn Wilson will show you how to collect information on your industry and how the information can be used to strategically plan for your business’s future. After this webinar, you will:
- Understand what industry reports are and where you can find them
- Understand the information contained in an industry report
- Understand how to use this information to develop good business strategies
The workshop will take place on Wednesday, March 17th at 11:00 am Pacific / 12:00 pm Mountain / 1:00 pm Central. The workshop is free and open all entrepreneurs. This workshop will be delivered online utilizing the Zoom platform. The workshop can be taken on computers and smartphones.
This workshop is part of a monthly series produced by IDRS unlocking marketing research tools, tips, and tricks that potential entrepreneurs and small business owners can utilize in their planning to start and grow a business.
About our presenter:
Lynn Wilson serves as the Microenterprise Development Specialist for the IDRS Acorn Project. She has championed small businesses and entrepreneurs for 16 years working with tribal communities across Indian Country including her own tribe where she continues to provide small business support services for the Tribes’ CDFI & Commerce division.
Lynn’s work has focused on entrepreneurial training, business counseling, economic and demographic and social research related to economic development. Since 2009 she has taught part-time for the School of Business and Technology at Rogers State University and the Institute of American Indian Arts. Prior to coming to IDRS, She served as the lead certification trainer for the Indianpreneurship Journey curriculum while on staff at ONABEN. Lynn received her M.B.A and Professional Certification in Entrepreneurship from Cameron University and is a certified market research specialist through the National Center for Economic Gardening. She lives in Claremore, OK with her husband Clint (also a Cherokee Citizen) and their two sons, Chandler and Quinton.
This workshop is being funded in part by the USDA Rural Development, the Small Business Administration, and the California Governor’s Office of Business and Economic Development.
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