Seasonal Marketing

Session 8: Seasonal Marketing Date: October 6, 2022 Description This session—a “bonus” session, offered in addition to our monthly series—is designed to assist American Indian, Alaska Native, and Native Hawaiian visual artists in enhancing their marketing plans for seasonal/holiday sales. It will focus on: Setting up “pop-up” markets through social Read more…

Protecting Your Business: IP and IACA

Session 9: Protecting Your Business: IP and IACA Date: October 13, 2022 Description Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. This session will focus on protecting Read more…

Increasing Profits through Merchandising

Increasing Profits through Merchandising Date: November 10th, 2022 Description Native artists frequently undervalue their talents and crafts. Pricing is both an art and a science, and this workshop will look at several factors to consider when pricing a variety of visual arts and crafts for retail. This course will also Read more…

Exporting Products Overseas

  This session will assist anyone interested in selling their arts and crafts overseas in understanding the export process, determining whether they are ready to export, and developing an export strategy. We'll also provide materials to assist you in getting started with exporting or, at the very least, determining whether Read more…

Artists and Crafts People Panel

The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the United States Department of the Interior’s Indian Arts and Crafts Board and Indian Dispute Resolution Services. All programs will be recorded and made available for viewing online after the program date. There Read more…

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