Writing Product Descriptions That Sell

If you sell products online, through social media, or at in-person events, the way you describe your products matters. A strong product description can help customers understand what you offer, recognize its value, and feel more confident making a purchase.

Join the IDRS Acorn Project for Writing Product Descriptions That Sell, a free virtual webinar designed for artists, makers, small business owners, and entrepreneurs who want to create clearer, stronger, and more customer-friendly product descriptions.

Whether you sell through Etsy, Shopify, your own website, Facebook, Instagram, TikTok, online marketplaces, or at in-person events, this training will provide practical strategies you can use to strengthen your product listings and better connect with potential customers.

What You’ll Learn

Participants will learn how to:

• Write product descriptions that clearly communicate value
• Create stronger ecommerce and social media product listings
• Use storytelling to explain what makes a product unique
• Include important details customers need before making a purchase
• Incorporate keywords that can improve product discovery
• Build customer interest and trust through stronger descriptions
• Use AI as a simple tool to help improve and refine product descriptions

These strategies can be applied to a wide range of products and can help entrepreneurs create listings that are informative, engaging, and easier for customers to understand.

Webinar Details

Writing Product Descriptions That Sell
Thursday, September 10, 2026
12 PM Pacific | 1 PM Mountain | 2 PM Central | 3 PM Eastern
Presented virtually via Zoom
Free to attend

Register at: Register Here

This webinar is paid for in part by USDA Rural Development and the California Governor’s Office of Business and Economic Development.

You can also reach out to Lynn Wilson from the IDRS Acorn Project at lynn@idrsinc.org.

About your presenter:

Lynn Wilson (Cherokee) serves as the Microenterprise Development Specialist for the IDRS Acorn Project. She has championed small businesses and entrepreneurs for 20 years, working with tribal communities across Indian Country. Lynn’s work has focused on entrepreneurial training, business counseling, economic and demographic, and social research related to economic development. For the past four years, she has been on staff at IAIA teaching  Entrepreneurship under the Business and Entrepreneurship certificate program. Lynn received her M.B.A. and Professional Certification in Entrepreneurship from Cameron University and is a certified market research specialist through the National Center for Economic Gardening. She lives in Hulbert, OK, with her husband, Clint.