Date: May 12, 2022
Building your identity for Native American visual artists and craftspeople
The majority of people identify brand development with larger businesses that provide goods and services. People will get to know and recognize you as an artist if you have your own unique brand. Your creative style, attitude, story, and aspirations are at the heart of your artist brand. In this workshop, you’ll learn how to construct your own brand identity as an artist, including how to choose a trademark and logo and how to develop your own “elevator pitch” to market your chosen identity. A moderated panel of Native American, Alaska Native, and Native Hawaiian visual artists will share their “lessons learned” in constructing their own identities during this event.
The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the United States Department of the Interior’s Indian Arts and Crafts Board and the non-profit Indian Dispute Resolution Services and founder of The Acorn Project.
Time:
3:00PM – 5:00PM ET
2:00PM – 4:00PM CT
1:00PM – 3:00PM MT
12:00PM – 2:00PM PT
11:00AM – 1:00PM AT
10:00AM – 12:00PM HT
“Native American Beadwork (5)“ by mharrsch is marked with CC BY-NC-SA 2.0.
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